Eastern Shore Athletics partners with American Cancer Society
Jan. 3, 2018

PRINCESS ANNE, Md. - The American Cancer Society of the Eastern Shore, headquartered in Salisbury, Md. is partnering with the University of Maryland Eastern Shore for the 2017-2018 athletic year. The two organizations will be driving a Coaches vs. Cancer awareness campaign on the 25th anniversary of the movement.

Championed by the National Association of Basketball Coaches (NABC), the organization partnered with the American Cancer Society to unite basketball coaches and fans throughout the program to defeat a common enemy — cancer.

Founded by Norm Stewart, the former University of Missouri head men’s basketball coach in 1993, Stewart asked fans to pledge one dollar for every 3-point shot his team made during their season, to be donated to the fight against cancer. Twenty-five years later, the program has raised more than $110 million to the fight against cancer.

Being true to Coach Stewart’s idea, the Hawks will ask that fans pledge for every 3-pointer the Hawks make from Feb. 1-March 4, 2018 . Whether it is at the end of each game, or at the end of the season, fans can total up the shots from the men’s and women’s teams and donate accordingly. Beginning January 8, 2018, fans can go to the three-point challenge website , find Maryland Eastern Shore and make their contributions there. Any fan who makes a donation of $100.00 or more (at once or through the challenge) will receive a t-shirt from Coaches vs. Cancer.

However, Maryland Eastern Shore is going beyond basketball and promoting the initiative across all its sports at the urging of Ashley Webb, the Community Development Manager on the Eastern Shore.

“We have always been advocates of the fight against cancer,” said Director of Athletics Keith Davidson. “Whether it be Relay for Life events, Coaches vs. Cancer in men’s basketball, Dig Pink with women’s volleyball, Think Pink nights with women’s basketball, or Save Second Base Games with baseball and softball, our department has always supported the fight against this horrible disease.”



This year, at each home game, Hawk Athletics is promoting the fight against cancer. Through public address announcements, informational tables, donation collection, and themed events, the Hawks hope to raise awareness and help support the Coaches vs. Cancer initiative and the American Cancer Society.

The drive informally kicked off with volleyball and basketball on Oct. 20, at Hawk Hysteria when students and fans signed pledge cards in honor of their loved ones affected by the disease. The Wall of Hope is still on display in the William P. Hytche Athletic Center and will continue to grow this season.

Other events include two games during Suits and Sneakers week, when the coaches will wear their Nike sneakers with their suits when they face North Carolina Central on Jan. 22 and again vs. Howard on Jan. 27.

On Feb. 5, when the Hawks take on Florida A&M, it will be Play4Kay night. With the teams in pink, The Shore will use that particular night to promote the Kay Yow Cancer Fund and help drive funds to that worthy cause. Fans can support the Hawks at: https://support.kayyow.com/EasternShoreHawks

Other cancer awareness events at other Hawk athletic contests will be announced soon.

“We have all been affected by [cancer]” said Davidson. “Whether it is family or friends, we all know someone who has had their life changed by cancer and not in a good way. Even here in the athletic department, our staff and coaches have been affected themselves so this campaign is near and dear to us.”

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